The Creative Branch

Image result for the creative branch logo

I’m currently a Marketing Assistant and Content Creator at The Creative Branch in Staveley. As of now, my main focus in on our hotel clients, including Real Lake District (LDHA) and the LDHA Voice service, Castle Green in Kendal, and Pinewood Hotel in Wilmslow.

My role involves writing blog content, managing social media, running ad campaigns, and monitoring ad success. As my time at The Creative Branch continues, my role will grow. However, for now these are my main responsibilities.

As I’ll be publishing quite a sizeable portfolio of work, I will be curating a master doc of blog links that you may find here: https://docs.google.com/document/d/17P39B0u9XdgualjISzp6RP9RKi2dUjWpxf4MpDJ0sAI/edit

Understandably, I won’t be documenting every single thing I do as there are some aspects of my role that aren’t viable. Plus, though there will be other content I’ve created, like web pages and social campaigns, I won’t be linking those either. This master doc is currently revolves around blog content as that is a huge aspect of my role and demonstrates my writing skills best.


Need someone to create content for your blog? Get in touch by filling out the form on my contact page!

Web Consultancy Group

In the summers of 2016 and 2017, I undertook work experience in copy writing with Web Consultancy Group, Middlesbrough. During both periods of time, I worked on articles for a variety of clients and no day was the same; one day I was challenged with writing about concrete dividers followed by a funeral directory, while other days I managed to turn every article into one about the tiny house movement.

At the time I began this work experience, I was 18 and had a stable, functioning book blog under my belt. However, the content I created on that blog didn’t challenge me, it didn’t ask for me to alter my voice or audience or industry, instead it was all about me and my reading habits.

During the weeks I spent with Web Consultancy Group, I created a stock of articles – some of which are sadly no longer available. Here, I found my writing developed as I adopted a professional tone, speaking on behalf of a company rather than myself; tips and notes from my editor really helped me develop better writing habits.

Below, you can find an example of one of the articles I published during my time here. For article links, please see below.


How to de-stress before your big day

Low House Armathwaite has an ideal country location, making us stand out as one of the most beautiful wedding venues Carlisle is home to. Whether you want to get married inside or outdoors, this venue is definitely worth considering.

Our team understand just how stressful the final week before your wedding can be. However, with the Cumbrian village of Armathwaite just a stone’s throw away, you will be able to spend your time relaxing and taking in the local scenery as we prepare our venue for your big day.

The village of Armathwaite is only a 6 minute drive from our venue and borders the rhythmic waters of the River Eden. While the area is modest in size, it’s rolling hills and quiet nature allows for the perfect atmosphere leading up to your wedding.

Also, the village is home to Armathwaite Castle, a four story Pele tower by the River Eden. Since 1752 it has been a country home; however it is drenched in history. During Edward I’s reign and attempt to impose English Rule on Scotland, Pele towers were built throughout the Lake District following the destruction of smaller structures as a result of Scottish and English warfare. Approximately 90 towers were built, allowing local defence against Scottish retaliation, while providing protection for the local cattle.

Additionally, Armathwaite hosts a train station which has a direct line to Carlisle’s city centre. Following a day of exploring the local area, you will need somewhere to rest your head and get a good night’s sleep. Here at Low House, we have partnered with a local company, Belle Hotel, to bring you and your guests luxury belle tents, on-site. Similar to glamping, these luxury tents will bring you closer to nature, while allowing for a comfy night’s sleep. With a range of furnishings available, Belle Hotel will create a home away from home that will help you relax.

Low House is proud to be considered as one of the most stunning country wedding venues Carlisle has to offer. Our local scenery and comfy accommodation will help you de-stress leading up to your big day.


For more articles, please follow the links below:

It Equals and The Femedic

Back in March 2017, an article of mine was published on the ItEquals website. ItEquals is the place where the power structures that govern us are critically unpicked. Where big issues and ideas are discussed in regard to their atomic structure. Feminism, discrimination, culture, arts, and what we see in media. It’s all there to be dismantled.

Being Asexual in a Sexualised Society‘ discusses my experience coming out, my journey, and how those around me have reacted. The article aims to raise awareness about asexuality and how sexualised our society has become.

The article was produced at the age of 18, when I was still naive about many things; thus some ideas and thoughts no longer represent how I feel today, or represent a surface idea that I have since studied at a deeper level. Also, as of December 2018 I no longer identity as asexual as it turns out I was just repressing my actual sexuality. This in no way discredits those who identify as asexual, nor the validity of the experiences I had.


“You spend your childhood being shunned away from sex, to then grow up and be shunned for not desiring it. “

Following the publication of my article, I was approached by writer Imogen Robinson, to contribute on two articles about asexuality for The Femedic. The Femedic exists to normalise taboos surrounding women’s health. Their writers talk about their personal experiences with women’s health issues, ask the questions that need to be asked, and work with experts to provide in-depth answers.

“However,” Devon adds, “There is an issue with how people discuss sex.” It is talked about as if it is something everyone is expected to do, which causes pressure simply because everyone believes what they are told about it. “It’s why I initially struggled to find a definition for my sexuality,” Devon says, “Because we’re not educated on it

The first article, ‘How Do I Know if I’m Asexual?‘ asks exactly that. With expert contributions, furrow research, and input from myself, the article explores what it means to be asexual, the stigma, societal pressures, and how we go about discussing it.

How can you live without sex?
“I’m always tempted to just reply ‘get over yourself’,” says Devon, “but I’m aware that such a response can backfire on me.” In Devon’s opinion there is a strange idea going round that asexual people can’t or won’t have sex and it’s far from true. “Yes, there are some ace [asexual] people who are sexually repulsed,” she says, “but there’s also others who are completely up for it.”

The second article, ‘I’m Asexual: here’s what I always get asked‘ covers the typical questions asexual people hear all the time. From “What does it mean?” to “How can you identify as two things?”, it explores how different asexual people response to such questions and how those questions impact them, while offering some brilliant resources for anyone questioning their sexuality.

Penguin Random House

During June 2018, I undertook a two week work experience in Penguin Random House’s Stand office. Focusing on Children’s Marketing and Publicity, I spent my time mailing promotional material, sitting in on advertising meetings, and working with a fantastic team of passionate and lovely people.

Following my return to the North, Penguin published my article about my experience working with them: Meet Devon – Work Experience in Penguin Random House Children’s Marketing and Publicity.

Additionally, while in London, I used the Spare Rooms Project to find somewhere to stay. Through the project, I found a room close to the centre of London, just around the corner from The British Museum. 

My experience with the project is up on the Publisher’s Association website: Devon Howes on her Spare Room Project experience.

View from the steps of The British Museum

My time in the Big City allowed me to meet people from all over the country, and even abroad, and learn about their experiences and what direction they wish to take their career in. Because the work experience was paid, I was able to explore the city in my downtime and learn what London is about.