Wibbly Wobbly Burger Bar
The Hidden Gem
October 2020 – May 2021
- Brand Development
- Social Media Management
- Graphic Design
- Website Management
- Copy writing
- The Hidden Gem – Logo and Menu Design.
- The Hidden Gem – Social Media and Community Engagement
- Wibbly Wobbly Burger Bar – Social Media Management
- ‘Because You Deserve It’ Campaign.
- Fresher’s Offer 2022
- Deliveroo Locals Menu 2022
In October 2020, I joined Wibbly Wobbly Burger Bar as a Catering assistant and shortly became Marketing Manager.
As my first solo account management experience, I was eager to develop essential marketing materials, including a increasing WibWobs social media presence, delivering online advertising campaigns, updating the website, and creating designs for print.
As a student-centred business, our primary challenge was navigating the high turnover of our customer base and developing loyal, recurring visitors. My aim was to develop a relationship with societies and groups who needed a new space to socialise. This was a particular challenge due to COVID-19 lockdowns.
The pandemic provided a unique marketing challenge due to mixed Government regulations, service changes, and a reduced student population on campus.
My responsibilities included:
Weekly social media management and community engagement. An essential channel for student centric businesses, I increased WibWob’s social media presence, engaging with the student and alumni community through Facebook and Instagram. Using these platforms, I shared new offers, highlighted popular (and not so popular) products, shared the day-to-day, and celebrated the local community. This simple activity helped increase brand awareness and brought students into the store in a period of difficulty (pandemic lockdowns). Select offers we occasionally boosted through Facebook Ads to increase visibility to non-community members.
Additionally, I supported the establishment of a partnered business’s presence on Facebook, The Hidden Gem. I created an engaged and loyal community of locals who, thanks to Hidden Gem’s tasty food, spread our name through word of mouth.
Establishing a new, local brand identity. The Hidden Gem provided a unique opportunity to explore a brand from the very beginning. Inspired by the name and location, I wanted to capture the discovery mindset and unpolished feel of the takeaway – showcasing a clean, fresh look that felt like an ‘easy discovery’. Customers need only around the corner for a delicious meal from a place they could trust.
It was fun to experiment with the ruggedness of maps and trail footprints, and the realistic wear that comes from experience for their menu.
Eye-catching graphic designs for social media and print.
Updating online presence and jazzing up copy.
This experience allowed me to take the reigns, use my intuition, and position as a student to support a small business in a time of crisis. The owner and I developed a partnership that I am happy to be carrying forward.