October 2020 – May 2021
Wibbly Wobbly Burger Bar
In October of 2020 I took over marketing duties for Wibbly Wobbly Burger Bar on Lancaster University campus.
As my first solo account management experience, I was eager to build my marketing skills, including social media management, online advertising, web and print content creation, and graphic design. Focusing my efforts on Facebook and Instagram, alongside the Wibbly Wobbly website, I improved engagement through regular posting and interacting with the community. As a result, regular customers and active followers routinely comment and like WW posts and communicate with the business directly via telephone, in store visits, and social media direct messaging.
As a student-centred business, our primary challenge was navigating the high turnover of our customer base and developing loyal, recurring visitors. Our increased social media presence, new photography, and updated website content tackles this issue by increasing awareness amongst a new student audience while also appealing to past customer’s sense of nostalgia.
The COVID-19 pandemic provided a unique marketing challenge due to Government regulations, service changes, and a reduced student population. During this time, I promoted the burger bar’s takeaway/delivery services towards students and staff remaining on campus.
To do this, I developed a social media campaign highlighting customer desires and WibWob solutions through a series of graphics. Through these graphics and the accompanying captions, we showcased everything Wibbly Wobbly Burger has to offer through the November/December period while also ensuring students and staff within our community are aware of our reliable and friendly service.
The Hidden Gem
Due to my success marketing the Wibbly Wobbly Burger Bar online, I was asked to take up social media management and graphic design responsibilities for The Hidden Gem, a new takeaway in Bare, Morecambe.
With a significantly different audience from WibWobs, The Hidden Gem provided the unique challenge of growing a life-long local audience. To do this, we developed a collection of basic photography, showcasing realistic products from the store. This photography was colourful and eye-catching and showed behind-the-scenes of the takeaway – creating a friendly and trust-worthy impression.
For The Hidden Gem, I designed a new menu and logo that played on the idea of a hidden treasure within their food. The menu takes inspiration from the ruggedness of maps and trail footprints, while the logo presents the hidden gem as a slice within their pizza.
Currently, The Hidden Gem is only present on Facebook. Here, customers can find monthly offers, leave reviews, and ask questions regarding the menu/service.