From October of 2020 I have taken over marketing duties for Wibbly Wobbly Burger Bar on Lancaster University campus.
As my first solo account management experience, I am eager to build my experience within all areas of marketing, including social media, online advertising, web and print content. Focusing on Facebook and Instagram, I aim to improve engagement and encourage returning customers through a community focused, caring voice that truly celebrates delicious food and student accomplishments.
As a student-centred business, our primary challenge is navigating the high turnover of our customer base and developing loyal, recurring visitors. I hope that our increased social media presence, new photography, and new website content will allow us to rise to this challenge.
The COVID-19 pandemic provides a unique marketing challenge due to Government regulations, service changes, and a reduced student population. During this time, I am promoting the burger bar’s takeaway/delivery services towards students and staff remaining on campus.
To do this, I have developed a social media campaign highlighting customer desires and WibWob solutions through a series of graphics. Through these graphics and the accompanying captions, my desire is to showcase everything Wibbly Wobbly Burger has to offer through the November/December period while also ensuring students and staff within our community are aware of our reliable and friendly service.
Need content creating for your online platform? Get in touch by filling out the form on my contact page!