From October of 2020 I have taken over marketing duties for Wibbly Wobbly Burger Bar on Lancaster University campus.
As my first solo account management experience, I am eager to build my experience within all areas of marketing, including social media, online advertising, web and print content. Focusing on Facebook and Instagram, I aim to improve engagement and encourage returning customers through a community focused, caring voice that truly celebrates delicious food and student accomplishments.
As a student-centred business, our primary challenge is navigating the high turnover of our customer base and developing loyal, recurring visitors. I hope that our increased social media presence, new photography, and new website content will allow us to rise to this challenge.
November/December Campaigns
The COVID-19 pandemic provides a unique marketing challenge due to Government regulations, service changes, and a reduced student population. During this time, I am promoting the burger bar’s takeaway/delivery services towards students and staff remaining on campus.
To do this, I have developed a social media campaign highlighting customer desires and WibWob solutions through a series of graphics. Through these graphics and the accompanying captions, my desire is to showcase everything Wibbly Wobbly Burger has to offer through the November/December period while also ensuring students and staff within our community are aware of our reliable and friendly service.
Examples include:
Need content creating for your online platform? Get in touch by filling out the form on my contact page!
