The Creative Branch
Marketing Assistant and Content Creator
July 2019 – July 2020
- Social Media Management
- Social Ads
- Website Management
- Brand Development
- The Plastic Bottles Company
- Nielsen House
- Real Lake District
- LDHA Voice
- RR Stone
- Castle Green
- Pinewood Hotel
- Wrenman Homes
- St Cuthbert’s
- Checkpoint Safety
- Pye Motors
- Tweedies Bar and Lodge
I joined The Creative Branch shortly before graduating university.
As a Marketing Assistant, my role introduced me to the agency environment and a range of marketing functions, allowing me to develop skills across the spectrum.
In this time, I crafted content for clients in hospitality, interior design, real estate, manufacturing, and much more. No two days were the same.
My responsibilities included:
Social media management. Each week, I conceptualised, researched, and created content for 5 regular clients on Facebook, Twitter, Instagram, and Pinterest. From sharing the latest blog to showcasing aesthetic travel inspo, the content engaged with a variety of communities, increasing brand awareness and conversions. Alongside this, I delivered regular social ad campaigns to suit the season, new products, and limited time offers.
SEO blog writing. The most exciting part of my role, I got to expand my portfolio by researching and writing about everything from ‘What is PCR Plastic’ to ‘Introducing the New Ford Puma’. Articles ranged from exploring industry trends, to offering clients advice, and forecasting the future.
Engaging web content and product descriptions. I crafted webpage content with a hook. Whether exploring services, meeting the team, or describing products, each page was created following industry and SEO keyword research to improve ranking and engagement.
Case studies and experiences. Working with clients, I’d connect with their users and partners to create case studies about their experience working together/using their product. Offering potential customers an authentic insight into the benefits of each service or product in the effort to boost conversion.
Email marketing and newsletters. Monthly newsletters and seasonal deals, our email communications were essential for engaging with customers directly. Gathering leads through online forms and offers, I developed key consumer groups and generated content tailored to their needs and desires.
Brand development and campaign management. A small part of my role, I supported in the development of key community engagement campaigns like a photography competition or a series of social media graphics offering advice for product care. This work involved developing the brand identity for a primary school and supporting the web design process.
This experience, though shortened by the pandemic, taught me about the wider marketing function and how to work in an everchanging agency environment.
Throughout the time that Devon worked within the business, I found her very pleasant to work with, she was flexible in her approach to tasks and always willing to learn new skills. Devon was punctual, diligent, efficient and always demonstrated good attention to detail.Cat Rumney, Managing Director