Lancaster Arts: Marketing Internship

This Spring and Summer term, I’ll be joining the team at Lancaster Arts for an internship in Marketing!

My job will involve helping students become more connected with the arts, creativity, and their community through artistic projects hosted by Lancaster Arts. I’ll be posting on their social media, making posters, writing blogs, and generally creating fun creative content around upcoming projects, online and on campus.

Lancaster Arts is all about:

the questioning of what constitutes the artistic, the social, the political and the personal

Something I, as a sociology and literature student, am very passionate about. Every project of theirs is different and unique, using place, space, and community in inventive ways that I want to see more of in mainstream art, performances, and music.

I’m hoping that this internship will not only help me maintain my Marketing skills, but improve and encourage creative thinking, build artistic connections, and help me move away from the formulaic agency Marketing I had become accustomed with.

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Goodbye Lancaster

*Please excuse the choppy writing. This is a post I have tried to make for so long, editing, deleting, and reworking to no end. So I decided to just write my thoughts and feelings and publish what came out. Enjoy*

I’ve spent the past month trying to write this post. This time last year I published my blog post ‘Here’s to the New Year‘ where I outlined my goals for 2020. The very first goal I had was to ‘Say Goodbye to Lancaster’. I wanted to move away from the student city and find somewhere better for a budding professional. I thought I’d grown tired of everything Lancaster had to offer after four years, when actually I just didn’t realise how good I had it.

Typical.

Now that the worst year in World History has come to an end, I’m back in Middlesbrough living with my Mum and her Partner. It’s not exactly where I expected to be, but after months of financial insecurity due to COVID-19, I had no choice but to return home. The move meant leaving behind my best friend, the catering aspect of my current job, and a city that I truly loved.

Back in September 2016, I moved to Lancaster with only a car full of boxes and enrolment at the University of Cumbria. They were the only Uni to give me a chance and I will forever be grateful for that. Lancaster city had my heart from day one because of it’s heavy stone architecture. It looked historic and it was small enough that I’d never need to get the bus, but also big enough that there were plenty of areas to explore.

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Devon Louise: Freelance Writer | Everything You Need to Know

When I imagine my future, I don’t see myself working a 9-5 office job. I see myself working from home, in a room with lots of natural light, a desk surrounded by art that inspires me. I dream of managing my own time and income, having a dedicated work space that I can leave behind a closed door each day, but with no commute. No pressure to check emails out-of-hours or a boss breathing down my neck causing unnecessary stress. I dream of earning a peaceful income so that I have the energy at the end of the day to truly enjoy the things I love.

Now that I’m almost 23, I think it’s about time I start working towards that dream. That’s why I want to work Freelance. Over the past 5 years I have built a strong content writing portfolio through my role in Marketing, a Work Experience with Penguin Random House, volunteering with multiple businesses, and through my own personal blog.

Currently, I am still in a Marketing role building my skills, however it’s primarily focused on social media management and graphic design. Therefore, to keep my content writing skills up to par, I would like to offer my abilities as a service for others. Following the troubles of 2020, I would love to focus my efforts on supporting small businesses. Although, I’m very aware that beggars cannot be choosers, which is why I’m promoting my services in the following ways:


Fiverr

Fiverr is an online gig service where independent sellers can offer their professional skills for a relatively low prices compared to agencies and content farms. It’s a nifty service that plenty of large companies and smaller businesses turn to in order to find unique and reliable talent at an affordable price.

As a Seller on Fiverr, I will be using this site to streamline my services and reach an international audience. As of writing this I currently only have two gigs live: Arts & Entertainment Blog Content and Interior Design Blog Content. I thought these two subjects would be the perfect place to start as I have a genuine personal interest in each interest. And, if I am able to create fantastic content about the things I love, perhaps someone will try me out for other opportunities.

Over-time, as I gain more confidence as a Freelance Writer, I will expand my gigs to include Web Page Content like portfolios and project outlines, Product Information, E-mailers and Social Media Graphic Design. However, for now I plan to keep it simple and build upon my current portfolio with strong, engaging content.

You can check out my Fiverr profile here.


Facebook

Another place to find me is Facebook! I’ve been debating for a while whether to use Facebook as a business tool for myself. From my Marketing roles I understand that it’s a great place to reach a large audience and advertising is fairly easy, however it’s also home to all my friends and family. Putting yourself out there in front of strangers is one thing, but doing it in front of people you know is daunting.

However, I have bitten the bullet and finally made a Facebook page to help promote my website, projects, and achievements. My posts may be sparse as I find my feet and look for jobs while also balancing Uni, a part-time jobs, and an internship, but nevertheless it’s a place for me to share the positive aspects of my work.


devonlouiise.com

Speaking about my website, you may have noticed the new menu option: ‘Services’. Right now, this page feature two branches of services I offer. While with Fiverr I have taken the ‘less is more’ approach, here I really just wanted to straight up say what I’m all about; all the services I wish to offer.

The difference with Fiverr and this website is that here, potential clients are able to completely tailor the services they request depending on their needs and budget. Anyone can contact me through the contact form provided and let me know what they need, when they need it by, and their budget. It’s a more personalised and direct approach to ordering my services.

Plus, this way 100% of the income goes to me and not an international freelancing service.


Thank you for supporting me in this move to Freelance! I have high hopes for the future and I am prepared to take it slow if needs be. But, just putting myself out there is the first step in many to building a successful and sustainable Freelance career. In the wise words of Chanel Miller, author of Know My Name:

I never asked anyone if I was an artist, I just cleared enough space on the table to make room for my paper.

Chanel Miller, Author

If you need any web content creating or blog posts writing, please feel free to contact me below!